This book is scheduled for publication in April 2026
Preamble
In the current era of interconnected globalisation, Small and Medium-sized Enterprises (SMEs) have huge opportunities to design successful and profitable competitive strategies, whether in their home markets or through the internationalisation of their business, products and services. To take advantage of these, they must adopt a structured and systematic approach to business strategy, innovation, marketing, branding, and effective communications, with these organisational competencies and processes supported by operations management excellence for enhanced productivity.
Firms should prepare now to exploit the ‘strategic windows’ that international business developments such as emerging geographical markets and global e-commerce channels present. Equally, SMEs pursuing purely domestic business strategies should bolster themselves for the fierce competitive winds these developments will bring to their domestic markets. After all, international free trade is a two-way street.
In SME Business Manifesto: Strategies for Profitable Growth, we discuss the concepts, frameworks, processes and tools that will guide smart managers and business owners running intelligent companies towards current and future success in domestic and international SME business strategy.
Contents
Click/tap the icon adjacent to each chapter heading to view chapter information relating to business context, indicative content, and learning outcomes. (The Prologue and the overviews of Chapters Nine and Ten are currently under development.)
Prologue
A Brief Introduction to SME Business Strategy
Chapter One
Scanning & Sensing the Business Environment
Chapter Two
Analysing Domestic and International Markets
Chapter Three
Innovation & Entrepreneurship
Chapter Four
Strategic Marketing
Chapter Five
Strategic Brand Management
Chapter Six
Integrated Marketing Communications
Chapter Seven
A Practical Framework for SME International Business Strategy Success
Chapter Eight
Implementing SME Business Strategy
Chapter Nine
Financing SME Business Strategy
Chapter Ten
Leadership in SME Business Strategy
Appendix One
Building a Comprehensive Strategic Audit
Appendix Two
The SME Glossary of Business Strategy Concepts & Terms: A Sample
Appendix Three
Author’s Recommended Resources for Further Inquiry: A Sample
References
A brief overview of the role of referencing in the book
Please click/tap the ‘SME Strategic Direction’ graphic below to navigate to the SME Business Manifesto home page.
